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Starbucks’ $150M Cafe Revamp Fails to Stir Investor Enthusiasm as Shares Slide
Starbucks’ $150M Cafe Revamp Fails to Stir Investor Enthusiasm as Shares Slide
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BTCCSquare news:
Starbucks' ambitious store renovation strategy—budgeted at $150,000 per location across 1,000 cafes by 2026—failed to impress markets despite its focus on "immersive, deeply human" spaces. The stock dipped 2% Friday as investors questioned the timing of this capital-intensive push amid persistent sales declines.
The redesign leans heavily on aesthetic contrasts, from Palisades-inspired warmth to Manhattanite energy, while practical upgrades like glare-reduced lighting and expanded seating aim to prolong customer stays. Yet the tonal mismatch with rival Luckin Coffee's ascendant "sleek and cool" branding raises strategic concerns.
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